100% PASS 2025 SALESFORCE HIGH PASS-RATE MARKETING-CLOUD-PERSONALIZATION KNOWLEDGE POINTS

100% Pass 2025 Salesforce High Pass-Rate Marketing-Cloud-Personalization Knowledge Points

100% Pass 2025 Salesforce High Pass-Rate Marketing-Cloud-Personalization Knowledge Points

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q75-Q80):

NEW QUESTION # 75
In the user interface what is the visual representation of the data about a single visitor including preference?

  • A. unified customer profile
  • B. Single view of customer
  • C. Unified view of customer
  • D. Single source of truth

Answer: A


NEW QUESTION # 76
Which two items can be included in the total engagement score calculation?

  • A. Time of Day
  • B. Actions
  • C. Identity merge date
  • D. Visits

Answer: B,D


NEW QUESTION # 77
What is the purpose of defining content zones in the sitemap?

  • A. To define where campaigns can render on a website
  • B. To specify the size of the content that will be used
  • C. To report on web campaign performance
  • D. To ingest catalog information from the page

Answer: A

Explanation:
Content zones in the sitemap:
* Specify areas of a website where personalized campaigns can render.
* These zones guide the placement of dynamic content such as banners or product recommendations.
References:
* Salesforce Interaction Studio Documentation - Content Zones


NEW QUESTION # 78
What three things does a developer code in web template?

  • A. Client side instructions for rendering
  • B. HTML and CSS for controlling appearance
  • C. Campaign qualification rules
  • D. Defining what can be configured in a campaign
  • E. Set the control group percentage

Answer: A,B,D

Explanation:
In Interaction Studio, developers code web templates to enable dynamic and personalized content delivery.
The responsibilities include:
* HTML and CSS for controlling appearance (Answer B):
* Define the structure and styling of the personalized content rendered on the webpage.
* Client-side instructions for rendering (Answer C):
* Add JavaScript or other client-side scripts to control how content interacts with the user on the webpage.
* Defining what can be configured in a campaign (Answer E):
* Developers set up configurable elements in the template, such as text, images, or rules, that can be adjusted by marketers when creating a campaign.
References:
* Salesforce Interaction Studio Developer Documentation - Web Templates


NEW QUESTION # 79
Which ETL Feed is used to bring Campaign tracking data from Marketing Cloud messaging & Journeys or Pardot?

  • A. External Email Campaign Events ETL
  • B. Transaction ETL
  • C. Manual Segment ETL
  • D. Product ETL

Answer: A

Explanation:
TheExternal Email Campaign Events ETLis used to bring campaign tracking data from Marketing Cloud Messaging & Journeys or Pardot into Interaction Studio. This integration allows tracking and optimization of email engagement.
Reference: Salesforce Marketing Cloud and Pardot ETL Integration Guide.


NEW QUESTION # 80
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